Keith Henning and Jody Paulsen reinvent the classics for their latest range of essential wear

AKJP have gone back to basics with their new Permanent Collection. The Cape Town-based brand by fashion designer Keith Henning and artist Jody Paulsen have focused on creating staple pieces that stay true to their signatures –graphic prints and predominantly unisex silhouettes – and pared these down to a palette-cleansing range of wardrobe staples that will act as a jump off point for all of their future collections.

Simple, boyish pieces such as boxy shirts, oversized jackets, straight-cut trousers and loose shorts come in crisp cotton, silk, leather and hemp. Among these gender neutral pieces are a few standout feminine looks including floor-length and A-line dresses with utilitarian detailing. The clean black and white colour palette is broken up by soft slices of pastel and neutral hues.

Key styles are brought up a peg by limited edition prints developed using collage techniques, explains Henning:  “Drawing inspiration from the works of Henri Matisse, Hans Arp and David Hockney, Jody created each design with paper cut outs, which were then digitised, printed and applied in varying ways to the collection.”
 

The collection is something of a natural evolution for AKJP. Adriaan Kuiters (the AK of AKJP) was originally launched as a menswear label by Henning in 2012. A subsequent collaboration between Henning and Paulsen brought about AKJP and the inclusion of womenswear and artful embellishments. This new collection finds its inspiration from their peers who inhabit the creative community South Africa and speaks to their free spirited, experimental nature. These are clothes to be enjoyed all day, everyday.

Framing the collection is this campaign shoot, which explores an ambiguous narrative of three friends (or are they lovers?) who are locked inside a gallery at night. Its sense of playful and artistic fluidity encapsulates AKJP’s modern sensibility that feels so right, right now.
 


Photography Neil Roberts
Models Daniel Defty, Jae Kim and Nina Milner
Make-up Gareth Coleman
Jewellery Steffany Roup
Location Smac Gallery

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Published on 12/11/2017