Consumption goes into overdrive
in this kaleidoscopic shoot
“This story explores notions of beauty and gender in our consumerist-driven society,” says Johannesburg-based photographer JP Hanekom of the concept for this shoot, which he developed with stylist Jessica Rayne. The duo were inspired by “bad advertising at a corner café” to build up layers of clashing colours, garish imagery and androgynous vintage clothing into a hyper-real overload of cultural references. “The intentionally overwhelming results are our comment upon how the media constantly pushes us to consume anything and everything to numb some collective neurosis.” The only moments of calm are the models themselves.