Hassan Alfaziz Iddrisu honours the Asafo warriors with his SS19 collection, Afrafradom


Hazza is going into battle for SS19. The unisex label by young Ghanaian designer Hassan Alfaziz Iddrisu takes inspiration for the season from the legendary Fante warriors and the Asafo flags that have traditionally represented each of their military companies. These colourful, hand stitched and applique cotton flags feature bold insignia that express narratives of authority, wisdom and pride, and are still used ceremonially today. Alfaziz Iddrisu hopes to continue their powerful storytelling with his collection, Afrafradom, which in this context means ‘diversity’ or ‘unity’ and represents a new league of Fante fighters. “The Afrafradom company preserves the memory of the Asafo’s role as the protectors and the defenders of the Ghanaian culture, and enacts their protective role by keeping their values alive and in check,” the designer says. “Our generation are the ones who now must fight for our own traditions.”

He debuted the 11-look collection at South African Menswear Week in Cape Town earlier this year, where he also shot this lookbook, which Nataal debuts here. Shirts and tops have been screen printed and embellished with dynamic graphics while tailored trousers and sharp suits pop in shades of tangerine, tomato and indigo, or a subdued check. “Everything is handmade and all aspects of production is fair-trade and environmentally friendly,” he adds.

“The Afrafradom company preserves the memory of the Asafo’s role as the protectors and the defenders of the Ghanaian culture”

Alfaziz Iddrisu was raised in Kumasi and moved to Accra to study business management. He turned to his first love of fashion in 2013 by reconstructing vintage jeans and t-shirts into new pieces. His personal looks caught on and Hazza’s first two seasons developed this upcycling approach but by 2015 he’d graduated into original designs for his show at Ghana Fashion Week. Since then he’s developed his own hand dyed fabrics and signature structured silhouettes for men and women and now looks forward to reaching a wider audience. “Accra is evolving and there are so many upcoming talents here but support for creatives remains low. So I dream big and my vision is to sell to the diaspora. Hazza is made in Africa and destined for the world.”

Nataal would like to thank the British Council’s West Africa Arts programme for supporting our editorial focus on Ghana

Lookbook photography Percy Okine
Styling Hassan Zazi
Production assistance Stedman Yanney
Models Chadlee Van Wyk and Ekow Barnes at 20 Model Management, Moe Allam at Boss Models

Portrait photography Sylvernus Darku

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Published on 11/10/2018