The emerging designer makes the everyday extraordinary with her 2017/18 lookbook shot in Uganda

 
 
 
 
 
 
 
 
 
 
 
 
 
 
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Lamula Nassuna transports us to her Ugandan homeland with her 2017/18 collection and lookbook. “My recent trip home inspired me to take things back to basics,” says the emerging London-based designer. “I wanted to keep the shoot very simple as I was completely in love with Uganda, it’s natural vibrancy and slow pace of life. The idea was to create an aspirational lifestyle that is easy to attain.”

She looked to the traditional Ugandan Gomas dress as her starting point for the new season and translated it into an all-black offering contrasting voluminous, rouched pieces with more precisely structured suiting in soft crepé, jersey and wool. “I call it comfortable tailoring. I want the garment to conform, not the woman,” she adds.

Nassuna established her label in 2014 with a vision to empower women and challenge the West’s narrow definition of beauty. Previous collections have celebrated afro hair by forming textural garments from kinky fibres and fringing. Her minimalist aesthetic now speaks to cultural diversity and the liberating qualities of true style.

 


Photography Othello De’Souza-Hartley
Model Ayak Veronica
Words Helen Jennings

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Published on 12/10/2017