South African photographer Travys Owen and art director Gabrielle Kannemeyer have created this epic AW16 campaign for Mdingi Coutts. Inspired as much by the wide-open landscapes of Transkei as by the rich textures and handmade qualities of Lukhanyo Mdingi and Nicholas Coutts’ collection, the shoot takes us on a wet and windswept ride. “Both Lukhanyo and I are from the Eastern Cape on the border of the Transkei and I have been waiting years to find a story that I could shoot there. As soon we saw the Mdingi Coutts collection we knew it would be a prefect fit,” says Owen. “We believe in using our natural African landscape and fellow artisans as a means of enriching and enforcing our creative industry through storytelling.”

All clothing Lukhanyo Mdingi x Nicholas Coutts
Belts Ilundi
Commissioned knit bags Krafthaus

Photography Travys Owen
Art direction and styling Gabrielle Kannemeyer
Model Daniel Phaalha at Loys Models
Assistant Neville Sleigh

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