Nataal debuts Daniel Obasi and Bubu Ogisi’s metaphysically minded film for IAMISIGO SS26

To call IAMISIGO a fashion label would be to do it a disservice and its latest offering is case in point. Textile artist Bubu Ogisi tears down Sir Frederick Lugard’s colonialist tome, The Dual Mandate in British Tropical Africa (1922), with an approach to dress that elegantly aligns ancestral crafts with the mind, body and spirit. Out goes the imperialist doctrine that to plunder is benevolent and in comes a new duality that wraps us a preserving energy.

“This collection remembers technologies of the past so they can protect, amplify and future-cast in the present,” Ogisi explains. “Sound is stitched into silence; hardness is braided into softness; the unseen is invited to sit beside the seen. What you wear is not surface decoration – it is energy architecture, tuned to widen perception and make the unforeseen, if only for a moment, visible.”

 
 
 
 

“This collection treats the body as a bio-electric landscape where physical and spirit memory intersect"


 

In keeping with her belief that “making is memory, and process is prophesy,” this nomadic talent has traversed East and West Africa to harness fibres and techniques rooted in care. The softness of cotton, jute, raffia and sisal join the hardness of chainmail, blown glass and plastics in garments and adornments that reverberate with both remembrance and imagining.

Here, Nataal debuts the season’s campaign film, directed by fellow Nigerian artist Daniel Obasi. The visual narrative is told in the shadows, a lidden borderland where glistening masks, folded capes and towering hats are imbued with a luminous emotion.

“With this work I am exploring the interplay of duality, energy and movement as they manifest within a spatial context,” says Obasi. “It draws inspiration from IAMISIGO’s consistently experimental, exploratory and otherworldly design evolution, as well as subtly referencing Alejandro Jodorowsky's film, ‘The Holy Mountain’. We filmed at my Lagos studio, AMAH, from midnight into the early hours, the high elevation and the atmosphere of the shoot creating a profoundly ethereal feeling.”

Press ‘Play’ to be transported to the other side.

 
 
 
 
 

Visit IAMISIGO
Direction and photography Daniel Obasi
Creative direction Bubu Ogisi
Production and post production Daniel Obasi studios
Location AMAH studio
Sound design Phantom Wizard
Production assistance Maïssa De Oliveira, Duvie Great Jemiyotan, Maryam Abioye
Cast Toritesju Bintie, Oloto Nicholas Ishaola
Words Helen Jennings
Published on 26/01/2026