Montréal collective Moonshine dedicate their SS20 collection to their global community

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Moonshine are back with their SS20 capsule ‘Partout au Bled’. Community is a central tenet for the Montreal-based, Afrofuturist collective hence this collection’s name, which roughly translates as ‘Everywhere is Home’. “There’s a lot to be proud of in terms of the different African cultures and we always try to express it whether that is through our events, music or clothing,” says designer and co-founder Hervé ‘Coltan’ Kalongo.

Moonshine’s latest upbeat designs take a nostalgic view on the exchange between African and the Caribbean youth in the 1990s. Culinary delights such as fufu and maggi are printed across graphic t-shirts and baggy shorts, joining homages to the late Congolese musician Papa Wemba. These fun, easy pieces feature in a campaign by director Alexis Belhumeur and styled by stylist Tinashe Musara, which sees the brand’s dedication to joie de vivre come to into glorious technicolor.

Kalongo launched Moonshine with Pierre Kwenders in 2014 as a full moon-celebrating party that roamed secret locations around their city. Playing an experimental range of diasporic electronic sounds attracted a dedicated and diverse crowd and they’ve since taken the party global as well as launched a record label and fashion line. So this summer there’s still time to turn up the ghetto blaster and danse.

Moonshine unveil their SS20 collection at a pop-up at Doc B in Paris on Saturday 29 August 2020

Read our SS19 Moonshine story here

 

Words Yelena Grelet
Photography Alexis Belhumeur

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Published on 24/08/2020