He’s now developed a cult following with work that draws on the everyday to create something lyrical yet still rooted. “When I was a kid, I used to live in a modest area in Marrakech where I observed the way that women would wear their fabrics and djelaba out on the streets. These women are still a huge inspiration for me today, so when I initiate a project, I always try to show this side of my culture,” he explains.

For Thom Browne and Nataal, the 24-year-old travelled into the Atlas Mountains at sunset with his frequent collaborators, younger brother Othmane and sister Fatima Zahra, to create a celestial sequence that’s alive with gentle movement. “For me, photography has always been a family affair, which is how I started my ongoing body of work 3aila (‘family’ in English) with my siblings,” he says. “They both play a huge part in developing the ideas behind the pictures and we also support each other in conceptualising new stories.”

An aesthetic bug that the trio picked up from their mum, who was also a photographer, the close exchange between the three of them ensures a finished product that can only be achieved through true connection and unwavering trust. This family partnership, at first the result of necessity, has blossomed into an ongoing collaboration. “At first, I would always have my brother and sister readily available to navigated around the problem of finding models,” he reflects. “But we’ve continued to work together because it’s a special thing where we're able to share this comfort and beautiful energy between us.”