Discover the brand creating love letters to Marrakech through its graceful aesthetic

 
 

Patrice Kouadio invites us to journey into the soul of Morocco with his clothing brand Travel. The Ivorian art director, model (and former Nataal magazine cover star) originally moved to Marrakech to study and fell in love with the city, going on to work at MACAAL and establish the design agency, Esthète Studio. With Travel. he hopes to celebrate those sun-kissed times spent in his adopted home, each timeless garment becoming a postcard memory of Morocco and its position as a gateway to the continent. “Travel. invites you to journey through African aestheticism,” Kouadio tells us. “With every garment meticulously crafted to capture the essence of this magical city, you'll find yourself immersed in the Moroccan experience like never before.”


“Travel. invites you to journey through African aestheticism”


His latest limited edition capsule collection ‘Soul of Archikech’ features a range of gender-neutral pieces that exude ease and comfort. Henna sets, velvet suits and flowing caftans come in warm shades of olive, cream, terracotta and black. Elegant details include silver buttons reminiscent of the city’s storied architecture and leaf embroidery reminding us of the dramatic nature that surrounds it. Shot here in the grounds of Villa K and styled in sympathy with ceramic pieces by La Marrakechoise, Travel. immerses us in a seductive visual world where warmth and harmony reigns.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Visit Travel
Photography Ismail Eladdioui
Artistic direction and founder Patrice Kouadio, Model Sita Yasmin
Ceramics La Marrakechoise
Location La Villa K
Published on 14/12/2023