Combining the epic creative forces of Ghana, Morocco and Somalia into one superlative label, and with an eye on a unified global Africa, Daily Paper’s ethos could scarcely be bolder. Founded in Amsterdam by childhood friends Jefferson Osei, Hussein Suleiman and Abderrahmane Trabsini (originally from said respective countries), this innovative brand began life as a blog of the same name in 2010. Their four tenets were - and remain - inclusivity, creativity, unity and heritage. In 2012 they printed some t-shirts with Daily Paper printed across them and it soon became clear that the trio’s future lay in fashion design. Their first retail space followed just four years later and the brand has continued to go from strength to strength.

For its AW19 collection, Envisioning New Futures, a beautiful utopia of Afrocentric unity is expressed both through desirable clothes, and a fantastical campaign shoot. Shot by Florian Joahn, the otherworldly series of imagery stress the importance of navigating African history in order to appreciate what’s to come. “The AW19 collection plays on the notion that, in order to be able to think about the future, one needs to know about the past. It’s about celebrating and understanding your heritage whilst exploring new ideas,” the trio explain. “This collection is an ode for the ones navigating between multiple places, and not having a set home - but feel okay with that.”

For Daily Paper, this hinterland is played out both in the real world and the digital universe. “What counts as reality in an era in which online and offline have become concurrent?” they ask. “We have crafted a contemporary view of reality - a virtual experience influenced by cosmic energy, and a challenge to our existing beliefs of reality, technology and spirituality.”

The sartorial result? Nostalgia meets next generation fashion. For women, that means 70s tie-dye in neon, retro flares in shocking shades of snake print, oil-slicked puffas and businessman-pinstripes in silks. Tees are printed with African artwork, magazine covers and their own logo, all seen through a sci-fi lens. And in an appropriate nod to contemporary conversations around gender, the menswear collection runs along the same lines. “We want to encourage individuals to unashamedly experiment, reimagine identities and activate a sense of liberation, “ they stress. “We are rebelling against a world preoccupied with borders, we see this as a time of a time of exodus: a movement, towards a new future of contemporary culture.”